How Public Relations Can Help You!

ABOUT PUBLIC RELATIONS

Public Relations and the Media have a mutual need for each other.  Hundreds of thousands of words are needed to fill newspapers, magazines, and radio programs on an ongoing basis.  Thousands of images are needed for TV viewers.  And, now with the need for getting your message over the internet on the myriad of targeted web sites, we can reach millions of browsers and surfers through the Net's various components such as news groups; chatrooms and websites appropriate to your marketing objectives.

HOW PR WORKS

Public Relations comprises many things, from the making of a president to the selling of a product.  The nature of the clients and his or her objective, will determine the campaign that will be most effective and bring the desired results.  It is the bending of public awareness toward a favorable opinion of a service, product, corporation, celebrity, etc. through the editorial content of unpaid media. It can consist of a brief mention in an article or an interview on radio or television. It can be a full-length feature in a magazine or a press conference.  It may also involve circumstances that generate publicity, such as events or parties.

Public Relations affords an organization or a company the opportunity of receiving constant and consistent positive visibility all year round, not just seasonally, but all the time.

It may also involve giving counsel such as coaching a client on how to perform during an interview, or even how to dress for television.  As an objective outsider to the client, a public relations consultant can usually offer valuable fresh perspective and new insight into any number of problems.  It goes without saying that an improved image impacts on the bottom line, whether it is to sell a product, a service, or to rebrand a company or organization's mission.

REMEMBER --IT'S WHAT PEOPLE ARE SAYING ABOUT YOU AS IN EDITORIAL OBTAINED THROUGH PUBLIC RELATIONS THAT CONSTITUTES THIRD PARTY ENDORSEMENT AND ENHANCES CREDIBILITY, RATHER THAN WHAT YOU SAY ABOUT YOURSELF, AS IN ADVERTISING.

LEE & RUSKIN

Public Relations/Marketing